| Course Name | Typographic Design II |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| VCD 204 | Spring | 2 | 2 | 3 | 4 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Required | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | Basics of typographic design; historical researches on typography; the terminology of typography |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | This course provides students with a historical overview of type and letterforms. It deals with the rules, type classifications, type styles, type families and typographic applications. Presentations, studio critiques, and class discussions allow the student to develop a vocabulary and a critical framework for writing and speaking about typographic skills, techniques, and practices. In this course, the students develop conceptual, analytical and practical skills through an analysis of projects and examples. |
| Related Sustainable Development Goals | |
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| Core Courses | X |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to Typographic Design II Course Project. Found Type Collage Series | |
| 2 | Continue to Project I | Bring all necessary tools to class, sketchbook included. |
| 3 | Continue to Project I | Bring all necessary tools to class, sketchbook included. |
| 4 | Due Date for Project I • Discussion for Project I • Project II: Typographic Journey | Bring all necessary tools to class, sketchbook included. |
| 5 | Continue to Project II | Bring all necessary tools to class, sketchbook included. |
| 6 | Continue to Project II | Bring all necessary tools to class, sketchbook included. |
| 7 | Due Date for Project II • Discussion for Project II • Project III: Designing a type booklet and poster for each of five classic typefaces. • Lecture on Five Classic Typefaces, | Bring all necessary tools to class, sketchbook included. |
| 8 | Continue to Project III | Bring all necessary tools to class, sketchbook included. |
| 9 | Continue to Project III | Bring all necessary tools to class, sketchbook included. |
| 10 | Continue to Project III | Bring all necessary tools to class, sketchbook included. |
| 11 | Continue to Project III | Bring all necessary tools to class, sketchbook included. |
| 12 | Continue to Project III | Prepare for Presentation |
| 13 | Continue to Project III | Prepare for Presentation |
| 14 | Continue to Project III | Prepare for Presentation |
| 15 | Due Date for Project III • Discussion for Project III | Bring all print outs. |
| 16 | Semester Review | Bring all print outs. |
| Course Notes/Textbooks | |
| Suggested Readings/Materials | Ambrose, G., Harris, P. (2011). The Fundamentals of Typography. Ava Publishing. ISBN: 9782940411764 Craig, J. (1990). Basic Typography: A Design Manual, New York: Watson-Guptill Publications. ISBN-10: 0823004511 Craig, J. (1992). Designing with Type: A Basic Course in Typography. New York: Watson-Guptill Publications. ISBN-13: 978-0823013050 Carter, R., Day, B., Meggs, P. B. (2012). Typographic Design: Form and Communication. New Jersey: John Wiley & Sons. ISBN-13: 978-0470648216 Hill, W. (2010). The Complete Typographer: A Foundation Course for Graphic Designers Working with Type. London: Thames & Hudson. ISBN: 978-0-500-28894-8 |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | 1 | 10 |
| Project | 3 | 80 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | - | - |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | ||
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 4 | 64 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 8 | 3 | 24 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | 1 | 8 | |
| Project | 3 | 8 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | - | - | |
| Final Exams | - | ||
| Total | 120 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, | X | ||||
| 2 | To attain complex problem-solving skills, using various design methods, | X | ||||
| 3 | To have a clear understanding of creative/art direction, | X | ||||
| 4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, | X | ||||
| 5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, | X | ||||
| 6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, | X | ||||
| 7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, | |||||
| 8 | To attain proficiency in using related software, media, and communication technologies, | X | ||||
| 9 | To gain reflexive and critical thinking abilities, | X | ||||
| 10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, | X | ||||
| 11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), | |||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently, | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
